Alissa Heinerscheid (Bud Light) Wiki, Age, Husband, Family, Salary, Net Worth, Biography & More

Alissa Heinerscheid is a business executive who is currently the vice president of marketing for Bud Light, the biggest beer brand in the world. She is the first woman to lead the brand in its 40-year history and has been responsible for launching new campaigns and partnerships that aim to elevate and evolve Bud Light’s image and appeal.

Early Life, Biography, and Education

Alissa Heinerscheid was born on March 4, 1984, in Texas, United States. She is the daughter of Douglas Bruce Gordon and Lisa Long Gordon. She has a brother named Andrew Gordon. As of 2023, she is 39 years old.

Alissa Heinerscheid attended Harvard University and graduated with a bachelor’s degree in economics in 2006. She then pursued her MBA at Wharton Business School and graduated in 2010.

Family – Parents & Siblings

Alissa Heinerscheid’s father is Douglas Bruce Gordon, and her mother is Lisa Long Gordon. While specific details about their professions or background are not provided, we know that they are her parents. Alissa’s father, Douglas, and her mother, Lisa, have played significant roles in her life, providing support, guidance, and love.

Additionally, Alissa Heinerscheid has a brother named Andrew Gordon. Although no further information about Andrew, such as his age or occupation, is provided, it is evident that he is Alissa’s sibling. Siblings often share a unique bond, and Andrew likely plays a role in Alissa’s life as a family member and possibly as a source of support and companionship.

Alissa Heinerscheid WIKI/BIO

Real Name	Alissa Gordon Heinerscheid
Famous As	Alissa Heinerscheid
Profession	Business Executive
Age	39
Birth Date	March 4, 1984
Birth Place	Texas, United States
Lives in	NYC, New York, America
Gender	Female
Nationality	American
Zodiac	Pisces
Ethnicities	Caucasian
Parents	Father: Douglas Bruce Gordon Mother: Lisa Long Gordon
Marital Status	Married
Husband	Henry Charles Heinerscheid
Kids	She is the mother of three kids
Weight	Kilograms: 68.53 Pounds: 151 lbs
Height	Feet: 5′ 7″ Centimeters: 170.18 cm
Hair Color	Brown
Eye Color	Brown
Alma mater	College: Harvard University Wharton Business School
Education	Graduate
Net Worth	$13 Million
Social Media Links	Instagram: alissa.heinerscheid
Homepage	Dreshare.com

Career and Achievements

Alissa Heinerscheid started her career as a business analyst at McKinsey & Company in 2006. She then joined General Mills as a marketing manager in 2010 and worked on brands such as Cheerios, Nature Valley, and Fiber One.

In 2014, she moved to Johnson & Johnson as a senior brand manager and led the marketing strategy for Neutrogena and Aveeno. She also launched the Neutrogena Hydro Boost line of skincare products.

In 2018, she joined Anheuser-Busch as the senior director of communications for Bud Light. She was responsible for overseeing the brand’s public relations, social media, influencer marketing, and experiential activations.

In June 2022, she was promoted to vice president of marketing for Bud Light. She became the first woman to lead the brand in its 40-year history. She is in charge of developing and executing the brand’s vision, strategy, and innovation pipeline.

Since taking over the role, Alissa Heinerscheid has launched several new campaigns and partnerships that aim to reinvigorate and elevate Bud Light’s image and appeal. Some of these include:

• The “Hold” campaign features actor Miles Teller and his wife Keleigh Teller dancing to on-hold music while enjoying Bud Light. The campaign was meant to showcase Bud Light’s lightness, brightness, and confidence.
• The “Bud Light Carry” campaign features a female protagonist who navigates through a crowded bar without spilling a drop of Bud Light. The campaign was meant to celebrate female representation and empowerment.
• The partnership with Dylan Mulvaney, a TikTok star who created viral videos of himself drinking Bud Light while wearing a cowboy hat and singing country songs. The partnership aimed to tap into the Gen Z audience and create a cultural moment for Bud Light.
• The partnership with Post Malone, a popular rapper, and singer who starred in several commercials for Bud Light Seltzer Lemonade. The partnership aimed to showcase Bud Light’s innovation and variety of flavors.

Alissa Heinerscheid has been recognized for her achievements and leadership in the industry. She was named one of Ad Age’s 40 Under 40 honorees in 2022. She was also featured in Forbes as one of the leaders who signaled a new era in marketing for Bud Light.

Alissa Heinerscheid’s Wedding, Husband & Kids

Alissa Heinerscheid is married to Henry Charles Heinerscheid, a managing director at Goldman Sachs. They have three children together. However, the names of her kids are not available.

Alissa Heinerscheid is active on Instagram where she posts pictures of her family, friends, and work. Her handle is @alissa.heinerscheid and she has over 10k followers.

Is Alissa Heinerscheid Gay?

This is a question that many people have asked about Alissa Heinerscheid. However, it is not a respectful or appropriate question to ask about anyone’s personal life. Alissa Heinerscheid has never publicly disclosed her sexual orientation, and it is her right to keep it private if she chooses to do so.

Speculating about someone’s sexuality based on their appearance, behavior, or roles can be harmful and offensive. It can also reinforce stereotypes and prejudices that affect the LGBTQ+ community. Therefore, we should not ask or assume if Alissa Heinerscheid or anyone else is gay unless they have explicitly shared that information with us.

Controversial Bud Light Advertisement

A recent controversy involving Bud Light’s marketing vice president Alissa Heinerscheid and former employee Dylan Mulvaney has sparked a lot of attention on social media. Mulvaney, who worked as a brand manager for Bud Light Seltzer, claimed that he was fired after reporting Heinerscheid for sexual harassment and discrimination.

He also accused her of creating a toxic work environment and favoring male employees over female ones. Heinerscheid, on the other hand, has not responded to the allegations publicly and said that she ‘can’t comment‘ on the matter due to legal reasons. She also denied any wrongdoing and said that she was proud of her work at Bud Light.

The company has not issued any official statement on the issue and said that it was conducting an internal investigation. The case has raised questions about the ethics and culture of Bud Light and its parent company Anheuser-Busch InBev, as well as the challenges faced by women in leadership positions in the beer industry.

Controversies

Alissa Heinerscheid has also faced some controversy in her career. In April 2023, she took a leave of absence from her position as vice president of marketing for Bud Light after facing backlash for her partnership with Dylan Mulvaney.

The partnership was criticized by some consumers and activists who accused Bud Light of promoting binge drinking, cultural appropriation, and sexism. Some also claimed that Dylan Mulvaney was not an authentic country fan and that he was exploiting the genre for fame.

Alissa Heinerscheid defended the partnership as a creative way to connect with Gen Z consumers and celebrate their passion for music and beer. She also stated that she was proud of Dylan Mulvaney’s success and that he was a genuine fan of country music.

However, the controversy did not subside and Alissa Heinerscheid decided to take a break from her role to focus on her family and personal well-being. She has not announced when she will return to work or if she will resume her position as vice president of marketing for Bud Light.

Net Worth and Salary

Alissa Heinerscheid has an estimated net worth of $13.29 million as of 2023. She earns an annual salary of $1.5 million as the vice president of marketing for Bud Light.

She also has other sources of income such as bonuses, stock options, and endorsements. She lives in a luxurious apartment in NYC, New York with her husband and kids.

Some Facts About Alissa Heinerscheid

• Alissa is the first woman to lead Bud Light in its 40-year history, as of June 2022.
• She has a bachelor’s degree from the Wharton School at UPenn and an MBA from Harvard Business School.
• Heinerscheid has worked for industry giants like General Mills and Johnson & Johnson before joining Anheuser-Busch in 2019.
• She started as the senior director of communications for Bud Light and was promoted to VP of marketing in 2022.
• Heinerscheid is responsible for reinvigorating the brand and taking it to new heights with a new creative agency, Anomaly, and a new marketing strategy.
• She oversaw the launch of Bud Light’s Super Bowl ad in 2023, featuring actor Miles Teller and his wife Keleigh, which ushered in a new era for the brand.
• She is passionate about female representation and diversity in the beer industry and in advertising.

• Alissa was behind the Bud Light commercial “The Bud Light Carry”, which depicted a female protagonist who bought a round of beer for her friends and delivered it without spilling a drop.
• She also hired a female choreographer for the Super Bowl ad, which showed Keleigh Teller dancing to on-hold music with her husband while holding a Bud Light.
• She is one of Ad Age’s 2022 40 Under 40 honorees, which recognizes the most influential young leaders in marketing and media.
• She is married to Matt Heinerscheid, who is also a Harvard Business School graduate and works as a director at McKinsey & Company.
• She is an avid traveler and has visited more than 30 countries around the world. She loves to explore new cultures and cuisines.
• She is a fan of sports and enjoys watching football, basketball, baseball, and hockey. She cheers for the Philadelphia Eagles, the Philadelphia 76ers, the Philadelphia Phillies, and the St. Louis Blues.