Jo-Anne McArthur
On the joys and sorrows of documenting our relationships with animals
Hello, Animal Lovers
Even before our world turned upside down and everything changed, many of us felt a growing disquiet and discomfort about how we exploit animals and the natural world.
Now, the desire to hit restart has gained momentum. Like every social change, when it arrives we wonder how ‘normal’ could ever have described what went before. We know we can create a kinder future for animals. And it starts here.
Welcome to the Future Normal.
A place to rediscover how amazing our relationship with animals can be – and how to create that change in our everyday lives.
CONNECT
What’s changing in the way we see animals?
Watch some future normal citizens describe their own lightbulb moments.
Inspired to make some changes? Sign up to Reset your lifestyle.
The Future Normal is a happy place, and you’ll only see happy creatures here. Because when you love animals, you hate to see them suffer.
That’s normal.
Question
How can we change our lifestyles to benefit animals without losing what we enjoy?
Your questions are answered here.
Commit
If we’re open to making changes to our lives, the Future Normal is a place we can create. We have three considerations for you.
Will you help to make a difference?
REFLECT
How does the media influence the way we relate to other animals? How would we treat an animal which was half cow, half dog?
Read some brilliant thought pieces here.
LISTEN
A photojournalist shares the highs and lows of documenting our relationships with animals. A mountaineer follows his dream to become the first vegan to summit Everest. Podcasts that take you deep into some defining moments.
Kuntal Joisher
The first known vegan to summit Everest reflects on his journey
Begin
You’ve made the decision to change your life – and now you need to know how to do it. Find advice on food, shopping, socialising and more.
Ready to hit Reset?
If you’re ready to make the switch to a more compassionate lifestyle, sign up to Veganuary and start your vegan journey today.
Our powerful new Future Normal billboard mosaic has just been unveiled on Holywell Lane, Shoreditch, London. The huge main image is made up of over a thousand smaller images of sanctuary farmed animals, and hidden amongst them are images of some of the most iconic faces on the planet. If you are able to, get down and see it for yourself at the location shown here (EC2A 3ET). Take a photo and share it using #FutureNormal to get involved and spread the Future Normal message to Love all animals! If you can’t get down then you can still see it on our Facebook, Twitter and Instagram pages.
