
Jo-Anne McArthur
On the joys and sorrows of documenting our relationships with animals
Even before our world turned upside down and everything changed, many of us felt a growing disquiet and discomfort about how we exploit animals and the natural world.
Now, the desire to hit restart has gained momentum. Like every social change, when it arrives we wonder how ‘normal’ could ever have described what went before. We know we can create a kinder future for animals. And it starts here.
Welcome to the Future Normal.
A place to rediscover how amazing our relationship with animals can be – and how to create that change in our everyday lives.
What’s changing in the way we see animals?
Watch some future normal citizens describe their own lightbulb moments.
Inspired to make some changes? Sign up to Reset your lifestyle.
The Future Normal is a happy place, and you’ll only see happy creatures here. Because when you love animals, you hate to see them suffer.
That’s normal.
How can we change our lifestyles to benefit animals without losing what we enjoy?
Your questions are answered here.
If we’re open to making changes to our lives, the Future Normal is a place we can create. We have three considerations for you.
Will you help to make a difference?
How does the media influence the way we relate to other animals? How would we treat an animal which was half cow, half dog?
Read some brilliant thought pieces here.
A photojournalist shares the highs and lows of documenting our relationships with animals. A mountaineer follows his dream to become the first vegan to summit Everest. Podcasts that take you deep into some defining moments.
You’ve made the decision to change your life – and now you need to know how to do it. Find advice on food, shopping, socialising and more.
If you’re ready to make the switch to a more compassionate lifestyle, sign up to Veganuary and start your vegan journey today.