On the joys and sorrows of documenting our relationships with animals
Even before our world turned upside down and everything changed, many of us felt a growing disquiet and discomfort about how we exploit animals and the natural world.
Now, the desire to hit restart has gained momentum. Like every social change, when it arrives we wonder how ‘normal’ could ever have described what went before. We know we can create a kinder future for animals. And it starts here.
Welcome to the Future Normal.
A place to rediscover how amazing our relationship with animals can be – and how to create that change in our everyday lives.
What’s changing in the way we see animals?
Watch some future normal citizens describe their own lightbulb moments.
Inspired to make some changes? Sign up to Reset your lifestyle.
The Future Normal is a happy place, and you’ll only see happy creatures here. Because when you love animals, you hate to see them suffer.
How can we change our lifestyles to benefit animals without losing what we enjoy?
Your questions are answered here.
If we’re open to making changes to our lives, the Future Normal is a place we can create. We have three considerations for you.
Will you help to make a difference?
Firstly, consider your feelings towards other animals. Do you care more about some than others? Commit to challenging this way of thinking. After all – animals are here with us, not for us.
Each product we buy is a small vote for the kind of world we want to live in. So opt for plant-based foods, animal-free fashion and cosmetics which haven’t been tested on animals. As well as some new favourites, you may also gain peace of mind.
There are so many ways we can entertain ourselves without visiting zoos and animal circuses, or betting on horse or dog racing. Instead, you can choose to support sanctuaries and pledge to only marvel at animals free from cages or enclosures.
Ready to hit Reset? Sign up to Veganuary and start your vegan journey here
How does the media influence the way we relate to other animals? How would we treat an animal which was half cow, half dog?
Read some brilliant thought pieces here.
A photojournalist shares the highs and lows of documenting our relationships with animals. A mountaineer follows his dream to become the first vegan to summit Everest. Podcasts that take you deep into some defining moments.
You’ve made the decision to change your life – and now you need to know how to do it. Find advice on food, shopping, socialising and more.